Website SEO Auditing
A search engine optimization audit (SEO audit) is a process for evaluating the search engine friendliness of a website in a number of areas. The main goal of an SEO audit is to help you optimize a website so that it can achieve higher rankings in the search engine results.Performing a SEO Audit Of your website is important for many reasons.Firstly, you can identify problematic areas that need improvement and create an action plan to correct them. Secondly, a good SEO audit will keep your website up-to-date with the latest developments in search marketing and on top of the competition.
While there are various tools you can use to SEO audit a website, the best approach is to either perform the audit by following a guide (like the one you are reading now) or hire an SEO Auditor to do the work for you.The SEO auditor will manually review the website and come up with recommendations of what needs to be fixed (because it is wrong) and what needs to change so that the performance of the website in search engines is improved.
Things change very quickly in the SEO industry and what is working today may not work in 6 months from now. Google reportedly makes thousands of updates to their ranking algorithm per year and an SEO audit will help you stay in sync.
It is necessary to perform regular SEO audits (at least 2 times per year) to ensure that your website is up-to-date with the latest developments.